Vision – To provide utmost Road safety with the best quality, durable and affordable road safety lighting products and equipment as well as providing the most value to all our stakeholders and attaining a technological leadership in the industry over the globe.

Mission – Auto gold provides highest value to its distributors, dealers and consumers by providing highest quality reliable lighting replacement parts at affordable price and best service.

Goal – “Giving the most value to consumers”, F: Forever continuous improvement, P: produce quality product, I: International market penetration, A: Affordability, C: Customer satisfaction, O: On time delivery